Building Your Brand with Spooky-Cute Art: What’s Worked for Me
When I first started sharing my spooky-cute art, I wasn’t thinking brand. I was just drawing what I loved—drippy skulls, ghostly Pokémon, creepy-cute mashups. But over time, I realized: a clear, consistent vibe helps people find your art, remember it, and connect with it.
If you’re trying to build your own art brand, here’s what’s worked for me so far—and how you can apply it to your own spooky, weird, or wonderful creations.
💀 1. Own Your Style
Your brand starts with your art. For me, that means lots of drippy details, skulls with personality, and a mix of creepy and cute. Whatever your style, lean into it—hard.
👉 Browse my Etsy shop to see how my drippy aesthetic shows up in everything from stickers to prints to trading cards.
🕸 2. Stay Consistent on Socials
I try to post daily or near-daily on Instagram, TikTok, YouTube Shorts, BlueSky, and Mastodon—sharing art progress, pack-with-me videos, and product reveals. The key? I keep the look, tone, and vibe consistent so people know what to expect when they see my name.
👉 Amazon picks:
✨ CTA: Follow along for daily spooky-cute goodness!
📌 Instagram
📌 TikTok
📌 YouTube Shorts
📌 Linked on BlueSky + Mastodon
🖤 3. Build Visual Cohesion
Whether it’s my Etsy shop, blog, or social banners—I use cohesive colors, fonts, and themes (hello typewriter text + black/white with pops of color). This helps your brand feel recognizable.
👉 Amazon picks:
🎨 4. Make it Personal
I share bits of my process, my tools, and even my order-packing setup because people connect with you, not just the art. That personal touch makes a difference!
👉 Check out my pack-with-me reels and behind-the-scenes art posts on Instagram.
🛒 5. Let Your Shop Reflect Your Brand
Your shop is an extension of your art brand. My Etsy store is filled with drippy, spooky-cute pieces that match my social vibe, so people who follow me know exactly what they’re getting.
👉 Pro tip: Use Amazon tools (label printer, packing supplies, etc.) that help make your packaging part of the experience too.
🌟 Final Thoughts
Building a brand doesn’t mean you stop experimenting or growing. It just means creating a vibe that feels you—and sharing it with the world in a way that clicks.
If you’re working on your own spooky-cute art brand (or any niche), I hope these tips help you along the way.
